Our Mission
Live Fire Co is a small, founder-run online retailer serving customers nationwide. We sell electric fireplaces and gas fire features, and that's it. No patio furniture, no clearance-bin accessories. When a category is this expensive to get wrong, it pays to buy from people who spend all day in it.
Why we specialize
Because a built-in fireplace is the one purchase you can't easily swap out later. A plug-in unit can be returned; a fireplace framed into a finished wall cannot. We've measured enough cutouts and read enough spec sheets to help you get the sizing, ventilation, and gas supply right the first time.
Send us your island plans before you order and we'll check the fit — free, no purchase required.
Genuine units, real warranty
Every unit we sell is genuine and warranty-backed, shipped from the manufacturer's current production — never gray-market stock. That matters more than it sounds: it means your warranty is valid and you have someone to call if a burner fails in year three.
On pricing: the equipment we carry is sold under enforced minimum advertised pricing, so the number you see is the real market price. We don't run fake “70% off” sales against inflated list prices — and if you find a lower authorized price, our price-match guarantee covers it.
Why buy from us
Price-match guarantee
MAP pricing means honest numbers, and our price-match guarantee backs them up against any authorized dealer.
Freight protection
Every unit ships with freight protection and a 7-business-day window to report shipping damage.
Free fit-check
Send your island plans before you order. We'll verify cutout, ventilation, and gas supply — before you spend a dollar.
Straight answers
We answer questions honestly, including telling you when the cheaper model is the better buy.
Talk through your build before you spend a dollar
Email info@livefireco.com or call (307) 323-3338, Monday through Friday.
Contact us